Sunday, June 28, 2015

S.D. Skye's Hell or High Water 365-Day Blog-athon Day 14 -- Marketing Plan Day

Today I spent most of the day developing a marketing plan for my new romance novel and then actually executing some marketing strategies.  The reason for this is that I actually plan to attempt to get this book into Barnes & Noble and when you submit to the Small Press Office, you must send your book along with a market plan.

This is my first book...since my first book...that I actually feel might appeal well enough to the department to at least get some limited play in select areas. I sent my very first book thinking it was a long shot and it got picked up...even before Simon & Schuster ever entered the picture. So, I'm just gonna give it a swing once more. If I miss, oh well. Nothing beats a failure but a try.

Marketing is one of those things I really push to the bottom of my To-Do list when it really needs to be at the top. In my mind, I always justify by saying, "The writing is all that really matters..." And to some extent that is true. There really has been no better marketing for my J.J. McCall novels than publishing the next book in the series. Every time the new book comes in always get a good sales bump for at least 6 months of the year, maybe more.

But is that enough to carry an entire career? Heck no.  As someone who has earned an MBA I know that the idea that all you have to do to keep selling books is keep writing them is bull pucky. It may help you sell some books, but if your goal is to sell enough books so that you can write full time, then you have to do more. Well, unless you're on of those 1 in 1,000,000,000 people who catch lightning in the bottle, so to speak, and your sales just take off by catching a lot of word of mouth and press early on. Otherwise, you have to market.

So what are the kinds of things I do?

Well, today I put together a newsletter. The first one for S.D. Skye. (If you'd like to subscribe, you can do so from that newsletter form on the right side of my blog. Everyone who subscribes knows the big idea for the Book 4 plot because only newsletter subscribers will get it that privileged information.) In it I update my events and what's going on with the current and upcoming books.

For every book, I always do a blog tour, and my chosen Virtual Book Tour organizer is Goddess Fish. You can see the many blog stops I make on my "Interview and Blog Posts" section on my blog.

I also do a little bit of advertising, although I really have not determine what's the best site to get the most bang for my buck.  Two I'm going to give a shot this time around are Kindle Nation Daily and Bookbub. I hear Bookbub can really produce spikes in your sales if you catch the right genre, the right day.

I always send out press releases. Why? I don't know.  I have never had a response to one press release in the 6 years that I've been writing them.

I reach out to as many book clubs as I can. The best way to do that is to always have a sign up sheet at my book signings where people can sign up. Then I contact them when the book is published and give away review copies. I have started only giving away paperback copies just to ensure that I keep optimum control of my books.

I, of course, create bookmarks and postcards to give out at events and other outings. If you don't write any store names on them, you can give them away in libraries.

There are a few other little items that I do, but I'm falling asleep  because I took a pain pill for my carpal tunnel pain. So it's probably better for me to continue this post tomorrow. Until then...


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