Monday, July 20, 2015

S.D. Skye's Hell or High Water 365-Day Blog-athon Day 36 -- Motivation Monday

Motivation Monday - A Rebranding Story

Today's Motivation Monday isn't about multiple million dollar movie scripts or NY Times Bestselling books. It's about admitting you were GREEN when you start something and making a change. I had a plan in my mind when I decided to revamp the marketing for the series but what I wanted to know was whether any other indie authors had attempted the same feat...and succeeded. 

So I searched the Web, and almost immediate found her site. Which I took as a sign, when it really could've been just great SEO. 


So...there's this author. 

And she started writing novels at the same time I did--2008 or 2009. Her motivation was National Novel Writing Month (NaNoWriMo) and my motivation was the Amazon Breakthrough Novel Award contest (now defunct). 

Anyway, as an indie writer, she wrote this thriller series and like me she didn't know anything. She didn't know about how to conduct marketing research on the book market or what kinds of titles were best with which genres. She had a story in her head and she named her books as the titles came to her out of thin air. 

Were they successful? Somewhat.
Could they be more successful? Absolutely! 

Like me, she reached a point in which she believed her books had more potential (and she had way more sales than I at the the time). So she decided--on her third book and before her fourth book--to redesign her covers and create an entirely new set of titles (just as I did) . 

After significant market research, she finally came up with an entirely new concept for her redesign and new titles. And her books underwent a significant change. 

And I mean significant. 

How significant? 

Well, you'll see her blog post in a minute. 

It was pretty significant. 

Was it successful? Well, I would say yes on many counts. One, she did the research. Two, by putting in the grunt work, her series has successfully undergone a series that is  not only netting more sales in the U.S. but it has opened her work up for the possibility of foreign sales. How about that? 

Who is the author? 

 NY Times and USA Today Bestselling Author

Joanna "J.F." Penn. 

And what is the series? 

The Arkane Series. 

Read MUCH more about her process HERE if you're considering a rebranding effort--or any marketing effort really. See what a big change. 

Now think about this--if a NY Times Bestseller can admit a need for change and rebranding, 
what makes you think you can't?

My takeaways from today's story. 

1.  If you think you need to rebrand your series or book, you probably do. There is NO SHAME in admitting you didn't do your research (or in my case just ignored the research). 
2. If you do your research from the beginning (or don't ignore your research), you won't have to go through #1. 
3. Following your instinct and doing the grunt work MAY lead to newer and better opportunities. 
4. It's NEVER too late to fix mistakes. 

So, what are you waiting for? Fix them.

Will rebranding your book make you a NY Times Bestseller? Only God in heaven knows. And, frankly, that's not the reason I'm going through this transformation. Quite simply, I know I was meant to tell these stories. If I don't give the series the best chance of success because I'm too proud to admit I ignored the research and made a self indulgent choice, then I will regret it forever. 
And I don't like regrets.    

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