Wednesday, September 16, 2015

S.D. Skye's Hell or High Water 365-Day Blogathon Day 94 -- Ad Talk Tuesday -- Bublish Update & The C3 Conference

Ad-Talk Tuesday

Bublish Update

So almost one week ago today I set up my profile on Bublish and created book bubbles to share excerpts of my books along. Some interesting things have happened this week so I thought it was worth an update.

Bublish Marketing

So, Bublish is the only marketing platform for authors, that I know of, that actually helps promote your work on social networks---at no additional cost. (yes, read that last line again). They have not only retweeted my tweets but they have created tweets on their own and tweeted them. If you look at the top tweet -- that's from the CEO of Bublish. And if you look at the bottom, that's the tweet that Bublish promoted it on its own. It was retweeted a few times and accumulated over 30 retweets.

Book Bubble of the Week

So they select one authors bubble to be Book Bubble of the Week which is why it gets so much attention, I believe. However, they retweet #bookbubble tweets several times a day whether you are a the bubble of the week or not.

Engagement Insights 

So the real question is -- does this really increase visibility? And, more importantly, does it increase sales?

My answer on the first one is certainly yes. My answer on the second is the jury is still out, but I do believe it has had some impact.

On the left, you see the Bubble views--those are the views of the actual excerpts.  In the middle is the view of author profile views -- so that's just the biography and the list of books. The last number is the click through rate to Amazon.

As you can see, the conversion rate is low...sort of. What I will say is this. I've definitely seen a slight bump in sales and when people buy they usually get all three books as opposed to buying one.

There has also been a significant uptick in the rate of pages read on Kindle Unlimited.

Can I attribute this to Bublish? I don't really know but do I think SOME sales and increased reads are a result of this? Sure.

At the end of the day, any increase in visibility is good and it's been less than a week. I will update again in a month or so after I publish more Bubbles and monitor the impact.

Creatures, Crime and Creativity (C3) Conference

So, I'm a featured local speaker at the C3 conference this year, which is held in Hunt Valley, MD on October 25, 26, 27th.

Heather Graham and F. Paul Wilson are headlining the event. I will be featured on Sunday -- when everyone's dead tired and ready to go home (just kidding). But it should make for an interesting presentation. I'm speaking on how to write realistically about Law Enforcement and Intelligence and Law Enforcement. Plus, I'll be sitting in on a host of other panels from writing diverse characters to the "care and feeding of authors."

See the description for my presentation below.

S.D. Skye – Speaking intelligently about national intelligence
S.D. Skye is a former Intelligence Operations Specialist/Analyst in the FBI’s counterintelligence program. As a senior intelligence analyst with the DIA, Coast Guard Intelligence, and the Office of the Director of National Intelligence she will tell fellow authors how to write realistically about intelligence and law enforcement – and tell readers how to spot when a writer is just making it up.

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