Wednesday, September 30, 2015

S.D. Skye's Hell or High Water 365-Day Blogathon Day 108 -- Ad Talk Tuesday

Marketing Talk 

Keeping it short today because I'm pooped and I got my copy of Writer's Digest so I want to read. For the next 4 days I'll be in a writing frenzy trying to get this romance finished so I can get back to Book 4. I figured out the plot and am now dying to write it. 

Marketing News 

Publisher's Weekly published a great article about Book Marketing which is a must read so I'm sharing it here. Marketing has certainly evolved since I got into the biz and this article kind of discusses that evolution and introduces some new tools. 

Book Marketing 201 Marketing self-published books requires leveraging both new tools and tried-and-true strategies

A New Tool

Book Grabbr

So, this tool sounds like Bublish. You share your book on social networks...and those who grab your books share it...and they share it...and so on and so on. Whereas most services only track the initial click/share, Book Grabbr seems to track the entire pyramid.  How much is that worth to an author? I don't know. I mean, if there were some guaranteed readers it might be worth it but it sounds like once your book is in the tool, you're on your own. Also, it sounds a lot more expensive than most tools and it requires you to share your entire book on social media. I don't know how many authors have bought into this but it maybe worth the money for some people. As for me, $25 a month for ANOTHER tool is more than I'm willing to bite off each month but for those of you interested--check out the link and the video on the landing page.

Until tomorrow.

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