Monday, November 30, 2015

S.D. Skye's Hell or High Water 365-Day Blogathon Day 165 -- Ad Talk Tuesday -- Holiday Book Marketing Problems

Ad Talk Tuesday -- Holiday Promotions 

T'is the seasson. 

I've seen a bunch of authors running book promotion and "Black Friday sales" to get some holiday bumps in book sales. I've seen some authors do free giveaways and 99 cents sales. I've also seen authors running contests for gift cards and other giveaways. 

I'm doing a Kindle and Gift Card giveaway for my latest romantic comedy, but I do this every year following a book release. It just so happened that this virtual book tour was scheduled around the holidays. But running a rafflecopter with a giveaway is a great way to build up your email list. 

I found this Huffington Post article pretty interesting. It doesn't say much new, but it is a reminder that we need to take advantage of the season and all those new ereaders that will be gifted over the Christmas holiday. 



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