What's New Wednesday -- Newsletters Part Deux
New Website Coming!I have been a busy beaver today. I created a new home for J.J. Well, it's a part time home, but a home nonetheless. As I rebranded my books I thought I should find some fancy new digs to market them in. It's like buying a new Donna Karan suit and wearing 10-year-old Chuck Taylor's with them.
For those of you who collectively gasped at the thought of not reading my inspiring posts here anymore, don't be alarmed. I will still be finishing out my blogathon AND this website is connected to the new one so they are linked. But I'm going to get rid of a log of garbage on this one and send folks to my other to do their potential shopping.
This effort is all a part of this new strategy to set up my webpages and social networks so that they market for me, even when I can't. And after working on it for about 5 hours today, I've come to the conclusion that it's pweeeeetty.
It's not totally done yet but you can get a sneak peek here.
NewslettersAnyway -- a fan of the J.J. McCall series, a reader of my blog posts, and a fellow author asked me (not in a comment on the blog for some reason), how can authors go about getting people to sign up for their newsletters.
First, let me start off by saying this -- if you want to KEEP people on your list, DO NOT SPAM. One news letter every couple of months or when you have news is more than enough. If you send out automated newsletters every other day or week, people are going to unsubscribe...quickly. So, that's the first thing.
Secondly, here are my Top 3 tips to build up your list. And this is me talking in hindsight because I have avoided this for years. Because I hate getting email and I hate sending it to other people. But once in a while is okay.
1. Book SigningsI believe, the number one objective at book signings should NOT be to sell books, rather it should be to try and build your email list. Sounds counter-intuitive but it's true. Sometimes we get so caught up in making one sale, we lose 10 that we could've had in the future if we had just put out a notebook so we could capture email addresses. And you can get email addresses from people who may not even buy your book that day. But if they get a newsletter they might buy future releases. View book signings as marketing opportunities.
2. Virtual Book Tours and RafflecoptersSet up a book tour with one of the many virtual book tour companies out there (I use Goddessfish) and do a Rafflecopter giveaway. It's a neat little widget. You give away a prize (I usually give away a Kindle and a gift card to buy books) and people provide you with their email addresses to enter, which you can then use to build your email list. I've done this for years. There are a lot of people out there who make a career out of entering these contests, but on the whole, you are sure to find readers who are interested in your books and who won't mind 4 or 5 emails PER YEAR.
3. Set up methods to capture newsletter subscribers on your website and blog.I have been blogging for years on various platforms and never once had a newsletter sign up until maybe two years ago. I've steadily captured new readers on the other (romance) site and not on this one. So that's what I've been focusing on these past few days. If someone actually wants to sign up so they can keep up with what you're doing, then make it easy for them to do so. Make sure you have social networks readily available and have a newsletter with good content, that doesn't focus on me me me.
I'm going to be trying some other methods, too. But I don't want to share too much until I find out whether they actually work. So there will probably be a Part III to this in the future.
Hope that helps.
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